The Marketing Cycle Of Walt Disney Company Essay - 979 Words

Every business has a target or a goal that it aims to satisfy. A commercial activity entails any action that maximizes profit and satisfying human wants. The business cycle is said to be complete when the final product reaches the targeted consumer; else business is not complete. Business begins with identifying a viable idea, evaluating opportunities, mobilizing capital, production, distribution and eventually consumption. Analyzing a company does not entail looking at the outcome only. Instead, it is a comprehensive overview of the production stage all the way to distribution and consumption. Walt Disney Company, Simply Disney is a renowned organization that deals with a broad range of international mass media and entertainment. The company is one of the best broadcasting and cable corporations in America when analyzed in terms of revenue generated. The organization specializes mainly in film studio productions business. Other businesses include the ABC broadcast television networ k, publishing, music and theater divisions, cable TV networks like the Disney Channel and it also licenses theme park around the globe. The products for this business are distributed to the world through the Disney store, a segment for the company whose purpose is to market and distribute its products. Disney mainly specializes in three areas that are licensing, publishing, and the Disney stores. The publishing section involves the production of children’s books, magazines, digital productsShow MoreRelatedMarketing Brandin Paper : Disney Company1483 Words   |  6 Pages Marketing Brandin paper Introduction Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. 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Group 7 Archana Menon 2008 09 A Chandan Pansari 2008 12 A Ranjani Mani 2008 43 A Sumita Das 2008 55 A INDEX Introduction ..........................................................................................................................4 Licensing ..............................................